Latest Trend: What are Functional Mushrooms and Adaptogens?

Latest Trend: What are Functional Mushrooms and Adaptogens?

Mushrooms and fungi are becoming all the rage these past few years, and with no signs of stopping anytime soon. Driven by alternative meat, demand for organic foods and the pursuit of overall wellness, the functional mushroom category is a big business. Β 

In eastern culture, mushrooms have been dietary and medicinal staples for thousands of years. Now, functional mushrooms have become a staple in wellness culture.

Intensified by the pandemic, concerns for mental wellbeing over depression, anxiety and burnout are on the rise. More and more individuals are looking for solutions to combat the effects as we look forward to Covid ending. As a result, countless brands are seizing the opportunity to introduce functional mushrooms as an antidote to these ailments.

What are adaptogens?

Adaptogen mushrooms are mushrooms that have the ability to help your body handle both physical and emotional stress; they β€˜adapt’ to your body’s needs. From capsules to drinks and even protein powders, products containing adaptogen mushrooms are offering energy boosting, mood enhancing and relaxation benefits. There is a functional mushroom ready to serve your needs.Β 

Some Brands to check out includeΒ 

Four Sigmatic

Borreal Botanical Brewing

Plantpeople Wonder Day

Mindright

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