Back in 2006, we felt that the nutritional supplement space was lacking in a BIG way. Sure, there were a ton of products out there … but many of them were filled with useless (or even unhealthy) ingredients. Other companies hid their ingredients behind the veil of “proprietary blends,” leaving you wondering what they REALLY were. If they were so great, why were they being shrouded in mystery? With all this said, we came crystal clear on our business mission.